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Interview with Carlos (delamar.de)

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Name: Carlos San Segundo
City: Darmstadt

Carlos is the owner of a well-known music portal in Germany. He is originally from the agency business, also marketing, website development and is familiar with search engine optimization. Alongside he makes marketing advice for some clients, conducts its great website and has a lot of experience. Have fun while reading!


JB Beats: How did you achieve such a success in the music realm?

Carlos: Music is a passion for most of us, so it is for myself. And that is where everything comes from. Passion and dedication. Whatever you want to achieve in life: dream and go for it. There will be a lot of drawbacks and pitfalls. Failure is your companion all along. But there is your chance – keep on dreaming and pursuing your goals.

JB Beats: On what project/ projects are you working at this moment?

Carlos: Since the magazine for musicians “delamar” did get so big there is only little time for anything else. So you’ll find me here most of my time. Now and then, when the task seems interesting enough, I work as a marketing consultant for clients. And I am working at getting more of an entrepreneur rather than a freelancer in my own business.

JB Beats: At your point of view, what styles of music are the most popular nowadays?

Carlos: Well, if you want to check out what is popular to the masses, there are the billboard charts. But I’d encourage every musician and producer rather to check out which music styles will be popular tomorrow or the day after. Don’t produce for today. Make your music something that will get popular tomorrow. If you try to chase down your fate, you’ll always be a step too late.

JB Beats: What qualities do you need to achieve success in the show business?

Carlos: What I am going to say won’t sound good for most musicians, I know. It doesn’t matter which kind of business you are in. It’s a business and it’s about making money for the industry. That is  how show business works. First: You need to find out how money is made in this business. Then you need to figure out, how you and your music could fit into that scheme.

After that it’s all about dedication. Use all of your free time pursuing your goals. Focus on what you want to achieve and don’t compromise. Don’t get me wrong. Please, please don’t quit your day job until you can live from music.

There are a bazillion of musicians, interprets and producers dreaming of getting big in the show business, maybe as your readers are. What separates the successful from the other is the level of dedication. It takes years for getting successful overnight. Read the bios of your idols, learn from them. Learn how long and how much it took them to get where they are.

Summing up: a good product (music AND image), passion, dedication, perseverance.

JB Beats: What is the most important ingredient for the development of an artist?

Carlos: Depends on the sector. Musically it takes a fresh approach to find out what your potential fans want from you as an artist. I find it very inspiring checking out other fields and genres. You can learn so much from others. Try to cooperate with other artist and make it worth their time.

JB Beats: In your opinion, what is the best way to get signed to the Record Label?

Carlos: Why would you like to get signed by a label at all? Think of a label as a kind of a bank. They give you some money to produce a record. After paying them back all of the loan you got from them they keep most of the revenues. Especially when you are new in the business and have no choice than to take the contract as it comes.

If your first record doesn’t perform as they imagined it would (making them lots of money) they probably drop you. But since most contracts have an option to more than one record you can’t just sign to the next label. Also, if a label has a lot of newcomers in their roster they usually put all marketing on the one that seems most promising and popular to the masses. Remember, it’s a business all about money. It’s the normal thing to do.

In my opinion it’s best to begin as independent artist until you have a real fan base. With a million fans in your back, it will be an easy task to get better contracts, more of the revenue pie and a lot of attention from a label.

JB Beats: How important is it to have connections in the music business?

Carlos: Given a good product: it’s the most important. Get out and meet the professionals. Don’t be pushy, just be there and wait for your opportunity.

JB Beats: What is your advice to the beginner musician / DJ?

Carlos: Great that you want to make music or dj! Learn to hone your skills. Read mags, watch tutorials, speak to other artists and read books.

JB Beats: If you had a shipwreck and got on a desert island which 3 things would you take with you?

Carlos: Hopefully a companion to talk to. A rope and a big knife.


Follow Carlos:

Website: http://www.delamar.de/
Facebook: https://www.facebook.com/delamartv

Interview with Game (Busy Works Beats)

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Name: Game
City: Philadelphia

He is the man with experience, who knows how things work. The Game is the owner of the www.busyworksbeats.com and running his own business in the music industry. Here are some useful tips from him.


JB Beats: How did you achieve such a success in the music realm?

Game: It all starts with the desire to give your best. Without giving your best, you will not see extraordinary results. I have a free course at http://busyworksbeats.com/virus which explains the first steps of building your business and gaining your own loving fanbase.

JB Beats: On what project/ projects are you working at this moment?

Game: I am working on delivering training which our clients want, free of charge. We will be having more content on our YouTube page for free soon.

JB Beats: At your point of view, what styles of music are the most popular nowadays?

Game: I’ve found there is pop, and classic pop. I think classic pop won’t go anywhere. Classic big cinematic drum sound, acoustic instruments, rustic type of sound, old American type of sound.

JB Beats: What qualities do you need to achieve success in the show business?

Game: I’m not in the “show” business. But success is universal, it’s just that the activities change among the industries.

JB Beats: What is the most important ingredient for the development of an artist?

Game: What’s most important is that you FULLY understand your audience. Too many think their own opinion trumps the opinion of their audience.

JB Beats: In your opinion, what is the best way to get signed to the Record Label?

Game: I’ve never been signed to a record label, but I have had larger corporations come to me as a partner. I can say, you should build in order to attract the attention of the higher ups. That’s what the free virus course at http://busyworksbeats.com/virus is all about.

We’ve attracted celebrities like Rodney Jerkins, Warren G, and even Sound Oracle just by doing those exact things.

JB Beats: How important is it to have connections in the music business?

Game: I think relationships are the only true way to scale easier.

JB Beats: What is your advice to the beginner musician / DJ?

Game: Decide to be your best self and give it your all or else you won’t see results worth working for. Learn your craft FIRST. Invest in yourself FIRST. And don’t wait until things are perfect, just keep producing.

JB Beats: If you had a shipwreck and got on a desert island which 3 things would you take with you?

Game: My Girl, My computer, and something that generates internet.

Follow Game:

Facebook: www.facebook.com/BusyWorksBeats

Website: http://busyworksbeats.com

Interview with A. Knauf (Music lawyer)

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Name: Andreas Knauf (Music lawyer)
City: Darmstadt/ Germany

JB Beats: Probably the topical question for many musicians whether to protect their music, their ideas? What benefit do the musicians get from this?

Andreas Knauf: According to German Copyright law, you get protection of your musical work with the act of creation of the musical work. Not protected are pure ideas and concepts due to the lack of perception. You have to make your musical ideas perceptible.

After creation of a musical work, you get the rights of the copyright owner. Means moral right, copyright and exploitations rights concerning the musical work. E.g. Right of being named as author/  Right of reproduction, performing right, right to make available to the public, broadcasting rights, right of communication by video or audio recordings, right of communication of broadcast etc.

If you are also performing artist, you get neighbouring rights due to German Copyright law.

JB Beats: Whom do you need to contact in this regard: a lawyer or a notary?

Andreas Knauf: You can contact a lawyer if have questions how to protect your rights as author or performing artist. But it’s not a must.

JB Beats: How can you protect your creation? How does it work?

Andreas Knauf: As I said before: The musical work/ creation is protected with the act of creation. If you want to have a better proof to prove the date of the creation of the musical work, some artists send registered letters to themselves including the musical work on CD and do not open the letter.

JB Beats: What must you do in the case of rights violations when your music was copied?

Andreas Knauf: If someone infringes your copyright / exploitation rights, the first thing you should do is to secure evidences. Make screenshots (including date/ time stamps on it) which show the infringement, try to get a copy of the sound-carrier or sound-file, which in all probability is infringing your copyright.

After securing the evidences, you can try to contact a lawyer to discuss further steps. The usual reaction to a copyright infringement is the writing warning to get a signed cease and desist declaration by the infringer. If your copyright is infringed you have several kinds of legal claims (according to German Copyright law), like injunctive relief, right to information, damage claim, reimbursement of expenses, claim for destruction etc.

But before starting legal steps it is important to look at the big picture in order to spot different options for actions. The writing warning must not be the first option. It depends on the form of the infringement and the infringer.

JB Beats: A controversial issue: refine please if you send a CD with your music to your own address by mail is it an effective way of protection or made-up myth?

Andreas Knauf: See above…

JB Beats: What is your advice to the beginner musicians?

Andreas Knauf: The most musicians have to learn that acting in the music-business has not only to do with being creative, composing, and making music. It has also to do with organizing, understanding business issues, to be informed how the music-business is working, and which players are acting and which tools are existing (like labels, publishing companies, collecting societies, like GEMA, GVL, C3S, distributing companies, content aggregators, managers, social media companies, marketing and promotion companies, ISRC, LC-Code, monetization of videos or content, radio, internet etc.). So it’s important to learn the business side of music business and exploitation of music.

As independent musician / label, the main problem is to sell the music and to bring the music to the potential customers. So it’s important to analyse your kind music and your potential target group to get an impression what is working and what is not working (Vinyl, digital-only, merchandise, specific promotion and marketing tools etc.). A good position is if you are acting within a special-music-scene and/ or within a growing network. Building an own fan base is one of the main points that must be implemented.

Follow Andreas Knauf:

Twitter: https://twitter.com/andreas_knauf

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